Brewery Madness Round 1 & 2 Recap
What a weekend of check-ins and basketball!
Decadent stouts and crisp lagers pair nicely with an upset, and weren't there plenty of them!? Headlined by Oral Roberts over Ohio State and the Ramblers over Illinois in the second round. There were plenty of others that busted many brackets, and the Untappd Brewery Madness was no different! Before we dive in fully, let's take a quick look back at some key facts and figures from the opening round:
- Based on seeding, there were three upsets in the opening round, with the biggest being the 53rd-seeded Omnipollo
- 12 of the 32 winning breweries tallied at least 4,000 check-ins between 3/18-3/20
- 3 matchups were within 100 check-ins, with the smallest margin of victory being 14 check-ins (No. 35 Blue Moon Brewing Company in an upset victory against Evil Twin Brewing)
Notable Round 1 Performances
No. 13 Guinness Recording over 21,000 check-ins
Tough draw for Toppling Goliath Brewing Co., as Saint Patrick's Day was right before check-ins started. Can Guinness earn a win in the second round, as they are nearly a week removed from St. Patty's?
No. 32 Avery Brewing Co vs. No 33 Jacob Leinenkugel Brewing
In typical fashion, the matchup between two closely seeded teams went down to the wire. Avery Brewing Co. edged out the No. 33 seed by just 90 check-ins
BrewDog Notches Second-Most Check-Ins in Opening Round
If it weren't for Guinness' insane number of check-ins, BrewDog would likely be atop the Round 1 performances. However, 10,000+ check-ins is a strong performance from the international brand.
Round 2 Facts and Figures
- Based on seeding, there were two upsets in the second round (No. 23 Other Half Brewing Co. & No. 17 Southern Tier Brewing Company)
- The Round 2 matchup with the most combined check-ins was No. 23 Other Half Brewing Co. vs. No. 10 BrewDog with a total of 8,820 check-ins
Notable Round 2 Performances
No. 23 Other Half Leads Way in Check-ins
No brewery logged more check-ins in the second round window than Other Half Brewing Co.! They will look to ride the momentum in a showdown with the seventh-seeded Dogfish Head!
No. 17 Southern Tier Squeaks By Deschutes
Nine check-ins. NINE! This was the closest second round matchup, and in fact, it was the smallest margin of victory thus far in the Brewery Madness!
The Round of 16 matchups are set! Let's take a look at each of the matchups and delve into the final check-in for each matchup!
The Final Check-In
No. 1 Stone Brewing vs. No. 17 Southern Tier Brewing Company
Through the first two rounds, Stone Brewing has averaged 3,493.5 check-ins per round, which is a sizable advantage over No. 17 Southern Tier Brewing Company. However, don't count out Southern Tier, seeing as a couple of No. 1 seeds have already fallen in the NCAA tournament.
Southern Tier Brewing Company
Subsidiary of Artisanal Brewing Ventures
Lakewood, NY United States
Regional Brewery
No. 8 Goose Island Beer Co. vs No. 9 Bell's Brewery
The average number of check-ins for each brewery in the opening two rounds is within 300 of one another, with Goose Island slightly edging out Bell's Brewery. This matchup will likely be one of the closest Round of 16 battles.
Goose Island Beer Co.
Subsidiary of Anheuser-Busch InBev
Chicago, IL United States
Macro Brewery
No. 4 Sam Adams vs. No. 13 Guinness
Buoyed by St. Patrick's Day festivities, Guinness is leading the way in average check-ins per matchup, but even in the second round, they posted a decent total. Sam Adams has its hands full in this matchup, seeing as Guinness has logged more check-ins in both rounds.
Samuel Adams
Subsidiary of The Boston Beer Company
Boston, MA United States
Regional Brewery
Guinness
Subsidiary of Diageo
Dublin, County Dublin Ireland
Macro Brewery
No. 5 New Belgium Brewing Company vs. No. 21 Oskar Blues Brewery
While Oskar Blues Brewery has put up two solid rounds of check-ins, they have been behind New Belgium by a good bit. New Belgium comes in as the favorite in this matchup, but upsets can happen out of nowhere, just ask Oral Roberts University!
New Belgium Brewing Company
Subsidiary of Kirin Brewery Company
Fort Collins, CO United States
Macro Brewery
Oskar Blues Brewery®
Subsidiary of Monster Brewing Company
Longmont, CO United States
Regional Brewery
No. 2 Founders Brewing Co. vs. No. 15 Firestone Walker Brewing Company
The second-seeded Founders Brewing Co. has had a strong start to the tournament and Firestone Walker Brewing Company has notched two solid victories to open the madness.
Founders Brewing Co.
Subsidiary of Grupo Mahou-San Miguel
Grand Rapids, MI United States
Macro Brewery
Firestone Walker Brewing Company
Subsidiary of Duvel Moortgat
Paso Robles, CA United States
Regional Brewery
No. 7 Dogfish Head Craft Brewery vs. No. 23 Other Half Brewing Co.
Another potential upset here! Only Guinness has more check-ins through the first two rounds than the 23rd-seeded Other Half Brewing Co. If the check-ins remain strong, Other Half has a great chance to continue their march to the title.
Dogfish Head Craft Brewery
Subsidiary of The Boston Beer Company
Milton, DE United States
Regional Brewery
Other Half Brewing Co.
Brooklyn, NY United States
Regional Brewery
No. 3 Sierra Nevada Brewing Co. vs. No. 14 Tree House Brewing Company
Sierra Nevada Brewing Co. is on upset alert against the beast from the Northeast! Tree House has actually averaged more check-ins per matchup than Sierra Nevada, so don't be surprised if Tree House continues its tournament run.
Sierra Nevada Brewing Co.
Chico, CA United States
Regional Brewery
Tree House Brewing Company
Charlton, MA United States
Regional Brewery
No. 6 Lagunitas Brewing Company vs. No. 11 Anheuser-Busch
Anheuser-Busch has averaged 3,394.5 check-ins per round to open the Brewery Madness. Lagunitas Brewing Company has averaged 3,309.5. By the numbers, this figures to be the closest matchup in the Round of 16.
Anheuser-Busch
Subsidiary of Anheuser-Busch InBev
St. Louis, MO United States
Macro Brewery
Check back next week to read the recap as well as the preview of the forthcoming matchups in the Brewery Madness! Check in to support your favorite brewery's run for the championship within the dates for the upcoming rounds!
And of course, drink responsibly!
Toast
